About

Experienced demand generation and growth leadership, specialized in AI and automation.

I work with mid-market B2B teams that need a sharper operating model across marketing, sales, systems, intent programs, and revenue measurement.

Philosophy

AI should drive outcomes, not experiments.

The goal is not to layer hype on top of broken systems. It is to build operating leverage that shows up in pipeline, efficiency, and execution quality.

Short bio

I bring a growth and demand generation lens to AI consulting, with a focus on turning strategy into systems. My background spans marketing operations, demand generation, workflow design, CRM and marketing integrations, intent strategy, and revenue process optimization.

That means I do not just think about tools. I think about how teams work, where revenue friction shows up, and how automation, signal activation, and better system integration can improve execution without creating more complexity.

Key achievements

$17M+ Placeholder pipeline influenced across growth initiatives
30%+ Efficiency gains through process redesign and automation
Multiple GTM stacks Experience across Marketo, Salesforce, D365, intent, reporting, and enrichment systems

What I Bring

A blend of strategic thinking and operational depth

Demand gen leadership mindset

I focus on how systems contribute to pipeline creation, acceleration, and conversion.

Automation execution

I translate strategy into workflows, data logic, routing, measurement, and operational design.

Intent and integration expertise

I help teams operationalize platforms like Demandbase, 6sense, Bombora, and ZoomInfo alongside Marketo, Salesforce, and D365.

Executive communication

I help leaders see what matters, what to prioritize, and how to measure the impact clearly.

Work With Me

If your team is ready to move from experimentation to operational impact, let’s talk.

Engagements are designed for leaders who care about results, not AI theater.

Book a Strategy Call